Our story

In 1980 Valter Bulla founded the business of which he is still the director today: Bulla Sport Wear .

The newly opened store represents a small niche in the heart of Piacenza, offering select items and a sales approach tailored to each customer. Over time, the store has become increasingly popular and recognized, until it has acquired a prominent position in the city: a true shopping hotspot .

The leap in quality came naturally: from a small provincial shop, Bulla Sport Wear transformed into a reference point for Piacenza and the entire surrounding area.

The company

In 2012, thanks also to the new energy brought by Filippo Bulla , Valter's son, the company invested in a large store just outside the city walls. At the same time, the first shop was transformed into a company outlet .

The expansion proceeds without delay: after just one year, the second floor of the store is also inaugurated.

In 2014, the outlet doubled in size and moved to a new complex, just meters from the main store. At 200 square meters , it became a larger space, consistent with the vision of a major fashion shopping center, strengthening the presence and recognition of the Bulla Sport brand in Piacenza and beyond, attracting customers from out of town as well.

The evolution continues with the opening of the third store: the virtual one .

Thus, Bulla's e-commerce site was born, allowing customers to shop anywhere, anytime. It's a new way to connect with those who have chosen Bulla Sport over the years, and to welcome those who will start doing so today.

At the same time, the brand also renews its image: Bulla – written as such, without additions – becomes a modern, recognizable brand perfectly aligned with contemporary times.

The method

Every buyer starts with a fundamental question: who is our customer?

In our case, the answer has always been clear. The owners themselves, acting as buyers, have over time built a product offering driven by listening to and understanding customer tastes, maintaining the right balance between trendiness and identity.

Bulla now offers a wide selection, from casual and streetwear to elegant and formal, including handcrafted , bespoke shirts . Each season, it offers between 60,000 and 70,000 items , carefully selected to ensure quality and satisfaction.

The same attention that can be felt in the Piacenza stores has also been transferred online , where e-commerce reflects the essence of Bulla: a curated, authentic and customer-tailored shopping experience .

The identity

We have always sought a balance between innovation and tradition , offering not only quality products but also an authentic and welcoming shopping experience.

For us, selling means listening, advising, and making every customer feel at ease , leaving a positive memory that invites them to return.

Over time, we have built a unique, recognizable, and coherent identity, the result of a constant pursuit of quality and a genuine passion that continues to guide us every day—the same passion that the founders passed on to those who today welcome customers into the Bulla world.

our stores